If you are an internet marketer one of the simplest forms to connect with your target audience is by using video marketing.
Most individuals prefer to watch a video than reading. Video marketing also allows you to deliver a more accurate message.
When a visitor lands on your blog or site they want to know who you are and what do you have to offer. Using video is a great way to deliver that message.
The best part about video marketing it builds trust which is very important if you want to increase your business.
Before I dove into video marketing, I visited a handful of blogs that were using videos. That gave me a better understanding of what not to do when I started.
Here are the 3 most common errors I found in video marketing so you can avoid them yourself.
1. Reading from the screen: This is the most common issue I came across. Individuals reading word for word from their script.
Don’t miss understand me here, it is OK to read from the screen. After all, this is how news reporters read their scripts on a teleprompter.
The problem is when you have the camera to close to your face it shows that you are reading something because of the movement of the eyes.
The best way to correct this is by placing the camera in a distant if you are going to read from the screen.
2. Not looking into the camera: When you are not looking into the camera you are not making eye contact with your audience.
It’s important that you look at them by looking at the camera. This will allow you to make a connection when you are communicating. Don’t forget to smile. 
3. Mispronouncing common words: If you are going to use a script or bullet notes and you have a word that is hard to say…Remove it!
Nothing looks funny when you are in a video and mispronouncing words.
You’ll want to practice what you are going to say before you hit the record button. This way it will minimize the potential errors I just discussed.
If you plan on using video marketing as a strategy to generate leads and traffic to your blog or site prepare yourself for it. It is a powerful form of communication with your target audience.
To Your Success,
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Hey Josh,
Haha, some very funny, yet simple mistakes that can make you look like an amateur to a prospect. You don’t have to be a hollywood producer, but eye contact, and your posture in general can make a big difference.
Live Large,
Wayne
.-= Wayne Wu´s last blog ..How To Stay In Business WITHOUT Going To Pep Rallies… =-.
Hi Wayne,
You’ll be surprise at some of the videos people make. These are simple mistakes that anyone can make.
Have a great day!
Hi Josh,
These are excellent video creation tips.
I began to shoot videos again recently and can appreciate your take. Be natural and don’t try to talk about a topic which you aren’t comfortable with. This will help to keep your eyes directed at the camera and you won’t feel the need to read a script when you know something by heart.
Practice makes perfect! Watch yourself again and again….you’ll get it right eventually or if you’re talented right off the bat
Thanks for sharing your insight.
Ryan
.-= Ryan´s last blog ..How Watching Seinfeld Can Make You A Better Blogger =-.
Hi Ryan,
That is great that you are shooting videos. That is a great way to communicate with you audience.
Have a great day!
Thanks for the useful tips Josh.
I like a little action, movement, in a video where the person is talking to the camera like a friend, verses sitting at a desk.
.-= Peter Fuller MBA CA´s last blog ..Secrets of greatness: Practice and hard work bring success =-.
Hi Peter,
It does help when someone is being natural to keep the audience attention. It is hard to watch a video when someone is stiff and looks uncomfortable.
Have a great day!
Reading into the screen is by far the worst offender on the list. It comes across as someone reading a script so they don’t sound sincere at all.
Also, a lot of time you’re going to be nervous when you get in front of the camera. You’ll find that it’s a little more difficult when you speak. Here’s a really great tip I learned in video production: before you shoot your video, press and hold down on your tongue for a few seconds – this will relax the muscles and allow you speak more easily.
I know it sounds silly but believe me, try it and see how clearer you’ll be speaking.
.-= Murlu´s last blog ..Should I Blog On National Holidays? =-.
Hi Murlu,
Thanks for that tip! I will try it for my next video recording.
Have a great day!
hey Josh,
Great mistakes to avoid. The big one I see a lot of is reading and sounding like it’s being read.
One way that works really well is to only read the high level bulleted items, then everything else is spoken from your heart. This will allow you to at least focus in on the particular item you’d like to discuss without having to come off as reading and sounding like a robot.
Have a great day,
Jerome Ratliff
.-= Jerome Ratliff´s last blog ..Another Blogging Tip That Will Increase Your Prospect to Lead Conversion Rate =-.
Hi Jerome,
That is the secret when you are reading from the screen use bullet points. This will allow you to stay focus and within the topic. If you are going to put items on a screen make sure that the camera is not close up to the face.
Have a great day!
Hey Josh,
Totally agree with you on the reading of the script! Have an idea of what you want to say and just go for it! It doesn’t have to be perfect. What matters is looking comfortable and talking to your audience using eye contact, like you said.
Even the best stumble occasionally…no biggie, just keep going! It looks better than reading the script!
Have a wonderful week!
Twila
.-= Twila Jacobs´s last blog ..How To Make A Free Website Using A WordPress Blog =-.
Hi Twila,
These mistakes seem to simple not to make. However, you’ll be surprise how many individuals make them.
Have a great day!
Hey Josh,
I’m a freak when it comes to reading posts, I prefer reading than video. But MOST people do like video more and I totally agree with the points that you made here. I think that when you take a little time to memorize what you’re going to say and keep more eye contact with the camera, I think your video give you more of a confident presence. You look more like a leader and people can see your personality A LOT better through video. I also like to add captions and title pages to my videos to keep my people engaged. I use Windows Live Movie Maker for free
Hi Erin,
That is great to know that you like reading post. It’s important to know this info. It is best to find out what your audience like and deliver the communication method.
Have a wonderful day!
Hey Josh,
Funny you should mention the first issue about reading from a script, I used to do that. The videos would look bad.
So, I threw the scripts out, and just had a few bullet points in my head to expand on, works like a charm!
Thanks for this.
Wayne Vassell, signing out…
.-= Wayne Vassell´s last blog ..MLM Marketing Debate | Is Aggressive Content Marketing A Good Plan or Just Spam? =-.
Hi Wayne,
That’s funny that you use to do it. What works best is having a bullet point in front of you. That is what works for me.
Have a wonderful day!
Hey Josh,
A video communicates much strongly with the audience if done correctly. And from my personal experience it starts becoming better and better the more you practice and of course eye contact is the most vital thing here. The more you practice and the more relaxed you become before the camera. Thanks for the post josh
Hi Yadvinder,
You are so correct! Practice makes you better at video marketing. I remember my first video, I did about 15 recordings.
Have a great day!
Hey Josh,
Some really good video tips. I don’t know why a lot of people shy away from video. It is a quick and easy way to put out some valuable content and put a face with the words. Video is quickly becoming a favorite of mine.
Great tips,
Eric
Hi Eric,
If I could do video marketing everyday I would go that route. However, you know that you have to mix it up with written content.
Have a great day!
Josh,
Looking at the camera is critical, I agree. There is a such a pile of bad videos out there from people that are looking all over the place. Your customer needs to feel as if you are only speaking to them, not a group of people.
I would add that it would be a good idea to adress the person as “you” a lot instead of using group words, like “team.”
-Joshua Black
The Underdog Millionaire
.-= Joshua Black | Underdog Millionaire´s last blog ..Small Business Owners- Instead of Selling Philosphy, Sell This and Get Wealthy =-.
Hi Joshua,
That is a great tip, “Address your audience as ‘You’ when recording.”
Have an awesome day!
Josh,
Great tips on Making Videos, I like to think of the idea and just be natural on video as if i was talking to a friend or partner.
.-= Chris Bernardo´s last blog ..How to have a Successful 30 Day Challenge – From Day 1 =-.
Hi Chris,
It is best when you are natural and speaking from the heart. That is when you really know your stuff. I like to use bullet points so I don’t talk forever. I know people don’t like to be watching a video for 5-10 minutes. That’s too long! I should have included that into the list of not to do.
Have a great day!
Josh,
great tips, thanks for sharing that.. I would just add its important to make videos on a subject that we are most familiar and passionate about, cause that way we can easily improvise and look totally natural and relaxed.
Great post,
Milena
Hi Milena,
It has to be tough to create a video on a topic someone is not familiar with. I’ve seen it done and it looks nasty.
Have a great day!
Josh so true even though it may take ten takes in the beginning to get it right it can be done. But it’s like anything else overtime your skill level increases and you become more proficient at it. Great tips for getting started the right way.
Steve Shoemaker
.-= Steve Shoemaker´s last blog ..Article Marketing Basics For Business Building =-.
Hi Steve,
After a few tries it becomes second nature. That is why it’s important to continue making them.
Have a wonderful day!
Great tips, Josh,
You’re right, make sure the camera is far enough away where people can’t see you’re reading a script — works like a charm!
Personally, I like to just “wing it” and speak from the heart when I can.
.-= Derek Alvarez´s last blog ..Talking SEO and playing video games with Eric McMillan =-.
Hi Derek,
That is a ninja secret if you want to have bullet points on a screen!
Have a great day!
Hey Josh,
Thanks for these tips. I recently started making videos. It’s one thing I said I’d never do. Oh how things change. Awesome post.
Melodie
.-= Melodie Kantner´s last blog ..Quick Tip To Make Approaching Your Warm Market Easier =-.
Hi Melodie,
That is great that you started doing video marketing. It is very powerful! Make sure you have fun.
Have a good night!
Great article! I agree with Jerome’s tips as well! Bullet your main points and improv the content!
.-= Cara and Jennifer Oberfoell´s last blog ..Get Into Action – Decreasing Networking Success Doubts =-.
Hi Cara,
Having bullet points is great to have even when you are doing a speaking in front of a crowd. It is the best way to stay on track and let the speech come out natural.
Have a great day!
Josh – thank you for the great reminders. I’m looking at taking my blog to the next level of providing videos.
Hi Robert,
Thanks for stopping by and commenting! That is great to hear that I this info is helping you out.
Have a great day!
Hey Josh,
This post got me smiling. My first video I tried reading… yeah it sucked. LOL
Hey, I just got an idea for a video post… I’ll do it tomorrow.
See, another reason to stop by great blogs, like this one, and leave comments… gets you thinking and is inspiring.
Cheers!
Susanna
Hi Susanna,
That is great that you are admitting your first video suck. I think that all of us can say that.
Have a great day!
Excellent tips Josh and all mistakes that we can and have probably made at some point in our learning. I also think keeping videos short is what will attract people to view them. I for one know that if I am pushed for time I will not watch video posts that are longer than 5 min. So I am thinking there must people who do the same thing when they get to my site and there’s a 10 min video waiting for them. Ha ha
~Marcus
.-= Marcus Baker´s last blog ..Call Your Home Business Leads, Call Them Now and Here’s Why =-.
Hi Marcus,
It is important to keep videos short unless it is a training video that people have purchase. In this case you want it to be lengthy with a lot of information.
Have a great day!
Great tips Josh! There is certainly a lot of room for improvement in video marketing, based on what I’ve seen. Your tips will help people avoid three common mistakes.
Thanks for sharing.
-James
.-= James Hampton´s last blog ..Thinking About Getting Into Network Marketing? – Part One =-.
Hi James,
People will only get better after doing a couple of videos. We all started by making mistakes. I just know that these three can be avoided on the first video shoot.
Have a great day!
Josh,
Great tips! Thanks for sharing.
I enjoy it when people mix it up, a little video here and some text there.
It is easier for me to read texts because of my work schedule, I usually read and comment from my Blackberry. I can’t view the video from my Blackberry and will not comment unless I
watch the video.
Enjoy your day!
Tommy D.
Hi Tommy,
Thanks for that information. I do a lot of reading from my phone as well. That is one of the main reason why I don’t do a video everyday. A lot of people read from their phones.
Have a great day!
Josh my man…awesome video tips! I personally write my bullet points as a draft WordPress post and then create my videos “from the heart” as others have mentioned above. I find that it is the most natural for me and for the viewers. Also lets me keep my eye on the camera the entire time.
If you feel the need for a teleprompter, there is an excellent website that lets you type your text and it will scroll it for you at the speed you like so you can read it off the screen. This would work really well if you are using a webcam and are sitting a few feet back from your computer.
http://www.telepromptermirrors.com/myspeech.aspx
Cheers,
Hani
.-= Hani Mourra´s last blog ..Save Lives and Win a Flip Camera =-.
Hi Hani,
The video master! Every time you stop by you are always leaving great tips.
Have an awesome day!
You’re too kind Josh. We are all here to learn from each other and from our own experiences. It’s great that everyone is open to sharing with one another..I love that!
Hani
.-= Hani´s last blog ..Save Lives and Win a Flip Camera =-.
Hey Josh,
Great tips mate, it feels really weird when you first get on camera.
You just got to do it and get the bad videos out the way.
My own tip would be to make sure your audio quality is good, poor video is something you can deal with but if the sound is bad a lot of people will leave quick.
Thanks,
Matt
.-= Matthew Pedler´s last blog ..How To Build Your Own Marketing Blog – Part 1 =-.
Hi Matt,
Great advice! You don’t hear a lot of individuals talking about audio quality.
Have a great day!