Social Media is being used more and more in business. Big corporations, local businesses and e-commerce companies are using sites like Twitter, Facebook and MySpace to keep in touch with their costumer base, as a powerful marketing tool to attract more people, and to expand their clientele.
In this article I explain these three reasons to use Social Media in your Network Marketing business.
Network Marketing home businesses have been traditionally built with face to face interaction. Although Internet Network Marketing does not eliminate the need for this kind of communication, the trend of online socialization indicates that it is possible to stay in touch with your costumers using Social Media. They can follow you on Twitter or Facebook and be the first ones to know about special offers, upcoming presentations and events, new product release, a new article that you wrote, etc.
The use of Social Media in your Network Marketing business allows you connect and keep in touch with your current clients and business partners, but it also allows you to attract more people to you. This happens when people in your network share what you offer within their circle thus creating a buzz about what you are doing. People like you first, trust you second. Connecting with like minded people helps you generate new fans, followers, costumers and business partners.
Internet Network Marketing is all about attracting prospects; that is, generating your own leads. When we offer value using Social Media and people are attracted to us, sales are made with ease. The more people we connect with, the more our probabilities to improve sales and broaden our clientele. Lifelong costumers are created after we establish a relationship with them. Using Social Media (Twitter, Facebook, blogging, Youtube, etc.) makes it simple to build a connection at the click of a button.
Social Media is a great way to generate leads for your Network Marketing Home Business for free. It takes up more time than money and when you learn few tricks to maximize your Online Presence, it can change your business positively. It is a numbers game so the more followers you have, the more exposition and chances of selling you have. But it is crucial to create a good relationship with your followers by offering value and not a sales pitch every time you connect.
Richard Branson: learning from failure.
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{ 2 comments… read them below or add one }
Hey Josh,
First I would just like to say that your blog is very sharp. Clean theme and it really does look good. Secondly, you are right about social media being a great way to generate leads for a network marketing business. However, you have to do this correctly. I see a lot of newbie marketers who employ this social media approach and do it all wrong. By wrong, I mean that they simply are pitching their business opportunity to their friends and followers on these social networks. As you mentioned you have to lead with valuable content and get people to know, like and trust you before they will ever buy from you. The people using social media correctly will reap the benefits in the long run. Thanks for sharing.
Joey,
Thanks for stopping by and for the compliment of this blog!
It’s so true that some individuals still don’t get it that you don’t push your opportunity down their throats when using Social Media. When used properly and correctly…it will naturally generate leads or be able to monetize.
Have a great day!