This simple concept goes right over most Network Marketer/MLM owners. You guess it! I am talking about building a List – The single most important asset of your MLM/Direct Sales Home Based Business. It is a list that all top producers have and that every newbie should focus on having.
It took me 3-4 months before I realized the overall importance of having a list and now that I know and have experienced the massive leverage I wanted to share it with you.
In this article I want to tell you what a List is and also you will discover the incredible power a list will bring to your MLM / Network Marketing Business
How many times have you heard this, “The money is in your list”? Probably more than once I imagine, I know I did. If not then this article will absolutely without a doubt shed new light upon your dwindling flame.
First off – What is a list?
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Well put quite clearly a list is a database of names/ emails (Plus other info) of people who have given you permission to tell them whats on your mind based on the Niche you are in. For example, if you run a fitness blog and someone opts in to hear more about your fitness knowledge and advice, they have given you permission to build a sharing relationship by giving you their name/email in exchange for your information.
See how vitally important a list is? Imagine having 10,000 people who have all given you permission to tell them whats on your mind?
Imagine further having 10,000 people to send a single email offering a massively valuable product or program that if just 10% of 10% buy, that’s 100 sales.
Now picture this, if that product or program was a profit for you of $100 each sale – Well you just made $10,000.00 in one single email!
Do you see the big picture now?
From the very get-go of your home based business, whether MLM or Direct Sales the very first focus you should have is building a list. Because it is this asset that is yours and yours only.
Now do heed this warning: The list is not strictly a sales tool for you and your home based business – Each person on your list is a friend and someone that you need to give value and content to without asking in return. Before you can offer your product and/or services you must first build a trust based relationship through giving first.
Only at the point that you have built a trustful relationship can you ask for something in return.
Now that you understand what this single most important asset is and why it is important – I challenge you to harness the power of a List in your own MLM or Direct Sales home based business today!
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