Buying leads seems to be a good network marketing opportunity at least at first glance. The problem actually goes a lot deeper: as long as you depend on someone else for leads, you are not in full control of your business.
Here are some of the risks or disadvantages of buying leads, and the answer for what I consider a real network marketing opportunity.
Some companies pay people to be leads, then sell them to network marketers eager to make money, but the truth is that they couldn’t care less about the products you promote. You’ll just buy some tired lists that have already been sold dozens of times.
There is one other category of lead sellers: those who sell very expensive leads. You have the chance of getting access to unique prospects but you depend on the seller for access to this group of buyers. Should you stop paying for the lead generation service, there will no longer be leads.
The real network marketing opportunity comes in the form of a self-sustaining business that can be run online just as in the real world. It is important to understand from the very beginning that there is no such thing as getting rich quickly. A really profitable business grows in time and it needs a lot of time, energy and resources before it starts bringing you money. The greatest decision you could make here is to develop the MLM business online.
When working on the Internet, the advertising of your product will depend on the creation of some theme-based content. You will have to write articles and submit to web directories to spread the word about your business. Potential clients will then refer back to your site through the links that you include in the materials. A good network marketing opportunity does not appear too often in the real sense of the word.
Much of your success will depend on how skillful you are to attract customers and keep them interested. This means that you have to do everything in your power to constantly increase the traffic level, because the higher the number of web visitors, the better the chances to find prospects. This means that you are in control of everything that has to do with business management and you don’t depend on someone else to generate the leads for you.
It is therefore pointless to focus on the best product, best network marketing opportunity or best compensation plan if you don’t understand this plain but simple truth.
I would like to hear from you about buying leads. Do you buy them or not? If so, are you having success?
To Your Success,
Josh Garcia
P.S. Tweet me… If you enjoyed this post then feel free to share this link with your friends on Twitter so they can join the conversation too. It’s real easy to do. Just find that little green “retweet” button on the top of this post. Thank you.
Related Topic:
1) Generating Your Own Leads…
2) Are You Afraid To Generate Your Own Leads…
|
|
Lexmark USB cable – 6.6 ft ( 1021294 ) $21.99 Lexmark USB Cable 1021294 Cables… |
|
|
Endless Referrals, Third Edition $9.94 The definitive guide to turning casual contacts into solid sales opportunities In this fully revised edition, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell. He shows how to maximize your daily contacts, utilize your tools both online and off, leverage your relation… |
|
|
The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More $15.58 Advance your B2B marketing plans with proven social media strategiesLearn social media’s specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a super… |
|
|
Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) $12.93 Stop pushing your message out and start pulling your customers inTraditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and … |
|
|
Belkin AV20000-06 PureAV Digital Optical Cable (6 feet) $14.99 Belkin PureAV Blue Series Digital Optical Audio Cable AV20000-06 Cables… |
|
|
21 Ways to Create MLM Leads in Your Local Market $197.00 Complete 3 Hour Course on 3 DVD’s, 3 Audio CD’s & 50+ page manual. Proven local lead generation ideas from a marketing legend…. |
|
|
21 Ways to Create MLM Leads Online Course You will learn inside Secrets to Online MLM Lead Generation from marketing legend, Dale Calvert. 3 Hour Live Training Event capture on 3 DVD’s, 3 Audio CD’s and 50+ page manual… |
{ 1 trackback }
{ 2 comments… read them below or add one }
Hi Josh,
This is a really good article. When I was fresh working my primary opportunity, my coach talked my wife and I into purchasing “wheel slots” for $500 each. They get you 5 leads that already purchased an information package on the opportunity. They make it sound like its a lock for a sign up. We learned the hard way, spending $1500 for three months then $1000 for three months. Signed up a handful of not-so-serious people that didn’t make it a year. I was a newbie with no knowledge of what I was doing and failed. I feel everyone in network marketing really should pick up a copy of Magnetic Sponsoring. I finally understood the concept of attracting my own leads and as a leader in the industry, I then know how to speak to my prospects and turning them into team members and not have waste money like a did walking into it blindfolded. Thanks again Josh!
-Tommy
Hey Tommy,
Thanks for stopping by. It is true that you learn from your failures. Hopefully, people educate themselves and not spend that kind of money on “wheel slots”. Because you and your wife are winners, ultimately you will win!
Great news is that you now know how to generate leads. You and I understand the power of Magnetic Sponsoring
Chat with you later.
Josh