Why Network Marketing Prospecting Is So Hard
If you can’t remember the first time you had a dream in your network marketing business you have seen it in the eyes of new business owners. They see how great this form marketing is and naively run out and blast everyone they see with their new opportunity. But they soon learn the stark reality of building a network marketing business. And that is…
Prospecting is difficult.
Why is this? If this form of marketing has so much power to build wealth why are people so resistant? It is because most prospecting techniques create an atmosphere of resistance. Simply put most business owners try to convince people against their will that they want something. You may not do that. But there are so many in the industry that do, that it puts you at a disadvantage.
Even if you talk to someone who could be interested they will often say ‘No’. Why is that? Because they are afraid they will have to mimic what you do. Or they don’t want to act like so many network marketers act in order to build a business.
They see the obnoxious behavior. They know the reputation that network marketing has. And they don’t want any of it.
How Can We Make Prospecting Easier?
So what is the problem? What is it that drives such negative behavior on the part of MLM business builders? To answer the question let’s look outside of the industry.
What is it that makes you want buy?
- Do you want to buy when a telemarketer calls you during dinner and simply will not take ‘No’ for an answer.
- Is it the hard-selling techniques notorious in the used car industry?
- Is it in-your-face confrontation by over-zealous salespeople?
Of course not.
Then why do network marketers think these techniques will work for them?
What makes all of us interested in buying? It is when a marketer provides the opportunity for us to purchase what we already want. All of us have needs and desires. We have problems for which we need solutions. When a marketer successfully matches people’s needs with the right solution a win-win situation occurs.
Good marketing is not about convincing people to buy against their will. It is about providing an opportunity for them to solve a problem by purchasing a service or product.
The reason prospecting is so difficult is because the network marketing industry – for the most part – does not teach good marketing skills. And this is somewhat understandable. Until recently marketing was very difficult for the average person.
But all of that has changed.
It is now possible for an average person to successfully market to any number of niche groups using free or low cost internet marketing tools. But in order to be successful you can’t just put your same old hard-core selling techniques on the internet.
It will kill your business.
Instead use the available tools to market yourself as someone who is willing and able to help people solve their problems. In other words… take all the focus off of yourself. Don’t worry at all how you are affected in the transaction. Focus instead on how you can help someone solve their own problems.
This is what successful marketers do. They consider the benefit of their client. They creatively reveal how their client’s problems can be solved by a particular product or service. They create an environment wherein people can make a decision to buy what they already want.
When it is your decision that someone buys what you want them to buy you create a potentially hostile situation. But when it is the buyer’s decision – and you helped them – you are viewed as a thoughtful consultant that helped solve their problem.
Prospecting in this environment is a whole lot easier.
Let me hear from you how much fun you are having in generating leads…
To Your Success,
Josh Garcia
P.S. New Here? Well then, join the circle of friends by signing up for more free network marketing tips delivered straight to your inbox every time I write a fantastically mind-blowing killer post like this one. Hah. It’s real easy to do, just put your real name and primary e-mail address in the little boxes below.
|
|
21 Ways to Create MLM Leads Online Course You will learn inside Secrets to Online MLM Lead Generation from marketing legend, Dale Calvert. 3 Hour Live Training Event capture on 3 DVD’s, 3 Audio CD’s and 50+ page manual… |
|
|
Lexmark USB cable – 6.6 ft ( 1021294 ) $21.99 Lexmark USB Cable 1021294 Cables… |
|
|
Belkin AV20000-06 PureAV Digital Optical Cable (6 feet) $14.99 Belkin PureAV Blue Series Digital Optical Audio Cable AV20000-06 Cables… |
|
|
21 Ways to Create MLM Leads in Your Local Market $197.00 Complete 3 Hour Course on 3 DVD’s, 3 Audio CD’s & 50+ page manual. Proven local lead generation ideas from a marketing legend…. |
|
|
The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More $15.58 Advance your B2B marketing plans with proven social media strategiesLearn social media’s specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a super… |
|
|
Endless Referrals, Third Edition $9.94 The definitive guide to turning casual contacts into solid sales opportunities In this fully revised edition, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell. He shows how to maximize your daily contacts, utilize your tools both online and off, leverage your relation… |
|
|
Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) $12.93 Stop pushing your message out and start pulling your customers inTraditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and … |
