I’m not sure if you have been hearing about the crackdown that is going to happen December 1st, 2009. The FTC is going to require bloggers to disclose any freebies or payments people are receiving from companies.
The penalties are somewhat steep up to $11,000 for not disclosing properly. Now what has not been said if older blogs are exempt from the requirements. As a marketer you want to stay on top of this. If you are using your blog to build your network marketing business. You will be safe if you are just providing valuable content to your readers, than just pitching sales review or gadgets.
Below you’ll find great posting that I came across to on this subject.
- Federal Trade Commission…Guide Concerning the Use of Endorsement and Testimonials Advertising.
- Potential targets of an FTC crackdown include book critics who receive free books from publishers, bloggers receiving freebies or manufacturers’ coupons, and even B-list celebrities who mention products on Twitter…Feds Target Bloggers with New Disclosure Rules | CEI
- Guidelines requiring bloggers to disclose freebies and giveaways unfairly target online media in ways not regulated offline, Internet Advertising Bureau CEO argued. Read this blog post by Caroline McCarthy on Digital Media…IAB to FTC: Dump the new blogger rules | Digital Media – CNET News
You’ll want to stay on top of this issue if you are blogging or looking at starting a blog to receiving payments.
To Your Success,
Josh Garcia
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