Let me share with you something that I’ve learned over time since I write everyday for this blog.
If you are starting your blog or had a blog for a while but not really gaining any traction. Take a close look at your writing style.
Whenever you are writing your blog article know that it is different than writing a book that you want to publish. The main goal of your writing is to provide fresh effective content.
If you get really good at these rules for writing blog post. You’ll be achieving loyal readers and building relationships.
Here are 3 rules to follow so you can build your loyal readers. I was able to gather these rules by visiting so many blogs and watching what readers like and don’t like.
Rule #1: Allow your article to be able to be scan by the reader in seconds
I want you to remember that people who visit your blog are always in hurry. Therefore, they don’t have the patience like you do when you created the article.
You want to make it possible for the reader to scan your article in seconds by using subheadings with bold letters. This allows the reader to scan your article from top to bottom and have an idea of the points.
By you using bold subheadings I will bet you that you will attract more readers. (I’m not really a betting man)
Rule #2: You want to make sure you are brief but yet detailed
Start off by packing as much info as you can in each paragraph. Do you realize that most of your visits are gonna come from search engines? Therefore, pack some info in those paragraph that you are writing.
After all, the individuals that landed on your post from search engines are hungry for information. So give it to them!
I read a study where individuals that visited a site and it was lacking what they were looking for. The individuals would avoid that site or blog because they remember how the site or blog was lacking the info in the past.
This is why some sites or blog re-design the whole thing so people that visited it the past won’t remember.
Rule #3: Make sure your articles have personality
The main reason you want your articles to be alive is because you can go on the search engines and you’ll find colorful sites or blogs with graphics, photograph, and videos.
So if you are writing a ‘How To’ make sure to use screen capture images or photograph. Have the readers eyeballs all over your article.
You do realize that getting traffic to your site or blog is just half the battle. The other half is to get them to read the post.
Here is a good rule of thumb to go by. The longer a reader stays on your site the higher chances they will purchase something or opt-in to your list.
By following these short simple guideline you’ll be able to attract readers and build a loyal readership base. This is a good strategy to implement right way to increase your traffic.
To Your Success,
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Josh,
Three VERY important – yet not so simple – things to accomplish for most people. Your articles are all like this so you definitely lead by example.. and that’s what I respect about you man.
But, most people just write and write and write without giving any thought to their readers (..and making it easier to understand)..
Like I said, this ‘style’ of writing is a bit more complex than it seems because it’s done with the reader in mind, which most people overlook. ..hopefully this can help fix those issues.
thanks for sharing this post,
talk soon
Hector
.-= Hector Cuevas´s last blog ..The 2 BIG Secrets To My Eye Popping 0.74% Exit Rate! =-.
Hi Hector,
The only reason why I’m able to write like this is because of practicing every single day. You are correct about putting your readers in first. This helps out when writing.
Have a wonderful day!
Hey Josh,
You always do this so well. If your reader can scan through the post and still get the message and how it can help someone else, then mission accomplished.
Sometimes I see people write out way too much that it seems like I’m reading a novel. Remembering that people’s attention span is much smaller. So, making it brief and straight to the point, resonates with a lot more people.
You know, the good news is writing is a skill that anyone can acquire.
Have a great day,
Jerome Ratliff
.-= Jerome Ratliff´s last blog ..How to go From an Alexa Ranking of 5.5 Million to Under 125k =-.
Hi Jerome,
I have a short span of attention. Therefore, I don’t like reading long articles or post. I know most readers are the same as me.
Have a great day!
That is the way to build value with your readers by offering them exactly what they are looking for. Getting your viewers on your page is only half the job done and making them stay with your valuable information will make them come over again or opt-in to your list or buy something from you as you said and that is how leaders are made. Have a great day josh
Hi Yadvinder,
You got it! Give your readers what they want and looking for. When you are able to provide the information for your readers. They will spread it all over the internet.
Have a great day!
I think there are some people who prefer in depth posts but the vast majority of people are too busy and since appealing to the vast majority is a good idea, following your advice here is very important Josh.
~Marcus
.-= Marcus Baker´s last blog ..WordPress, The Automated Backup Solution | MLM Blogging Tips =-.
Hi Marcus,
There is no doubt that some folks like in depth articles. But I know that majority of the crowd don’t have a lot of time to read all of their favorite blogs. That is why I write short and sweet.
Have an awesome day, Mate!
Hey Josh
Each headline should aim to “close” the reader so they read the next sentence.
The next sentence should “close” the reader so they read the next sub-head. The sub-head should “close” the reader so that they continue reading and so on all the way down the the “share me’s & the opt-in box”.
Good tips. Making your content scan-able is very important and make sure that what is scanned is full of value.
Dwayne
.-= Dwayne Huggins´s last blog ..Show Me Your Blog | MLM Traffic Formula 2 =-.
Hi Dwayne,
I must say that I’ve learned a thing or two from your blog.
This is a skill that anyone can master. It won’t happen overnight but over time.
Have a wonderful day!
Hey Josh,
It really is hard to make myself read a blog post if it’s not broken up and easy on the eyes. I do a lot of reading every day and it’s painful to try to read one that looks like a few pages out of a book.
All of these are great tips and will greatly improve the readership of your blog.
Susanna
.-= Susanna Hess´s last blog ..Your #1 MLM Marketing Strategy =-.
Hi Susanna,
I can’t read blog posts that have long paragraphs. I lose my place.
Have a wonderful day!
Josh,
Thanks for sharing these tips , great points on making your blog and post easy and enjoyable to read. Keep it simple but also add something that is appealing to the eyes..
Look forward to reading more!
.-= Chris Bernardo´s last blog ..20 Ways to Engage Your Fans and Get Responses =-.
Hi Chris,
Thanks for stopping by and commenting!
You have no idea how many blogs I visit and it’s hard to read. I love scanning a post before reading to have an idea of what I’m going to read.
Have an awesome day!
Josh, l like your advices here.
As you know I like to write my articles in a simple – easy to understand way (that has something to do with English not being my native language)
, but as I could see comments, people support that way of writing and I am so glad 
So maybe that can be one more tip, that goes well with your tips here, cause many people from all around the world read our posts and its great if anyone can understand it.
Great job Josh, you have my support,
Milena
.-= Milena´s last blog ..How To Be A King Of The First Page On Google With Zero Cost =-.
Hi Milena,
The best part about writing is that you are YOU! That is a great tip to add to the mix, Thanks! It is amazing when I analyze the traffic this blog receive and people from around the world read it. I even see that it get’s translated into different languages. Thanks for the support!
Have an awesome day!
Hi Josh,
These are timely tips. The header advice is important. Like a newspaper we look for headlines but also for the subheadings to get a feel for the article.
Thanks for sharing your insight
Ryan Biddulph
.-= Ryan´s last blog ..How The People’s Program Cash Gifting Club Helps You To Get Started =-.
Hi Ryan,
I learned this from following some of the best copywriters in the world. Good thing I listen and took action!
Have an awesome day!
Nice tips once again, Josh!
I definitely pack the personality into my posts… my blog has become my creative outlet.
People can love it or hate it, but I’m only worried about the ones who love it — those are the people I’m looking for.
.-= Derek Alvarez´s last blog ..How Two Internet Novices Became MLM Blogging Rockstars… =-.
Hi Derek,
That is the reason I enjoy reading your blog. You put your personality into your writing. It’s not boring!
Have a wonderful day!
Hey Josh,
Those are some really good tips. The biggest one I think for my own preference is making the article easy to scan. If you visit a ton of blogs, there is no way that you could possibly read every word of everyone, unless that’s all you do.
Eric
Hi Eric,
You are just like me. I like to visit blogs and scan them to get the point. I don’t have time to read every single line.
Have a great day!
One other tip that I would add, is that it’s critical to be entertaining at the same time you are giving people information.
People don’t want to hear that they are wrong and they don’t want to be lectured at. This is one of the resons reality TV is so successful. We get to see other people’s mistakes, but we don’t have to admit we are the same way. If you deliver the message in an entertaining way, you will keep the eyeballs on your site, otherwise they get bored.
-Joshua Black
The Underdog Millionaire
.-= Joshua Black | The Underdog Millionaire´s last blog ..You Have Only 10 Seconds to Get Rich… =-.
Hi Joshua,
Thanks for adding that point! Oh man, that is so important…Great point with the reality TV shows.
Have an awesome day!
Hey Josh
Great content!
Rule 3, putting your personality into the post.
This is where your readers can tell if you are real and if the content you are writing is yours and not swiped from another site.
Putting your personality into you posts were sure to get your readers back for more.
Thanks for sharing.
Marc
.-= Marc Ward´s last blog ..Sharing Your Experiences Of Gratitude To Inspiring Others =-.
Hi Marc,
It is so important to be YOU. When you are yourself people love it. This also applies to videos. I don’t try to be someone I’m not.
Have an awesome day!
Hey Josh another great post! The rules you provide are universal and should be helpful for bloggers in different niches/markets. Being aware of the needs and preferences of your readers is always a good thing.
Thanks for another great post!
-James
.-= James Hampton´s last blog ..Network Marketers – Are You Spamming Your Social Network Friends? =-.
Hi James,
You are correct about these rules being universal! It doesn’t matter what your business is about these rules apply.
Have a great day!
Hey Josh,
Great info here, the thing that grabbed my attention was this: “You want to make sure you are brief but yet detailed”…..
It is important to get the point across fast but not comprimise quality.
Thanks for this.
Wayne Vassell, signing out…
.-= Wayne Vassell´s last blog ..MLM Truth Exposed | Are These MLM Myths Or Fact? =-.
Hi Wayne,
You are a master of this! You know how to keep it short and sweet but yet provide it with a punch.
Have a wonderful day!
Josh,
Thanks for the tips. I feel everytime I create an article my copywriting skills are improving.
I pay attention to the tips that you and the other bloggers offer and I feel real good once I start writing.
Having a personality and being able to write about it is natural, the easy part in my opinion.:)
I visit here everyday, even if I don’t comment because your content always grabs my attention.
Thanks!
Tommy D.
The Prospecting Hero
Hi Tommy,
Buddy, your copywriting is definitely improving I’ve been checking your stuff out!
Have a great day!
Hi Josh,
This is so helpful and given me allot to think about! Tell me sir what would you suggest if one was trying to set out a diary blog?
I know you took time out today to read my diary post, and I must admit before I published it I felt like I wanted to break it up a bit more, (I know I can go through Marc,s stuff sometimes and say “break that up a bit more, bold and underline that bit.) But at the same time I wasn’t to sure how, although as I said you have got me thinking on that one!
Would love your opinion on this one Josh,
and thanks again for the value, look forward to your input,
Donna
.-= Donna Newby´s last blog ..Sharing Your Experiences Of Gratitude To Inspiring Others =-.
Hi Donna,
Thanks for stopping by and commenting!
First, I would like to say great job with your post! Now, my feeling with diary blogs should be kept separate from a business blog. Here is the deal, if you own a business blog and people are visiting that blog to gain information on a service, product, or ‘How To’ information and all of the sudden you throw up a personal diary that doesn’t pertain to the blog. You’ll lose loyal readers!
The best advice I can give you is to keep it separated!
Have an awesome day!
Hi Josh!
You have some great tips. My favorite is making sure you are injecting your personality into your writing. Because honestly, that’s the only way you’ll really be able to stand out from the crowd. You might not be able to compete with totally original ideas, but you can compete by writing with a unique, energetic, engaging and inspiring personality.
Great post!
.-= Kiesha @ We Blog Better´s last blog ..MyBlogGuest – Free Guest Post Exchange =-.
Hi Kiesha,
Thanks for visiting this blog and commenting! It is always great to see new faces.
This is so true! By keeping your personality in your writing will allow you to rise from the crowd. That is the reason why I enjoy visiting your blog.
Have an awesome day!
You must know what your talking about I read every word. Brief, relevant and eye catching are the perfect combination. With everyone in a hurry these days it’s the only way to get there attention.
Steve Shoemaker
.-= Steve Shoemaker´s last blog ..Sunday’s Lesson About The Millionaire Mindset =-.
Hi Steve,
That is so true! With so many people in a hurry today. You have to make easy to read and easy to scan to get the point across.
Have a wonderful day!
Hi Josh,
You practice what you preach and do it very well. I always pick up some great pointers when I visit your blog.
I click away very quickly when I come across blogs who have blocks of text. We are all busy people and like to see at first glance what an article or blog post is about.
Thanks for these very valuable tips!
Enjoy your evening!
Ilka
.-= Ilka Flood´s last blog ..Can There Be Success Without Gratitude? =-.
Hi Ilka,
I can’t even bare to read a blog that is block text. It hurts my eyes because I’m straining to read it.
Have a great night!
Great article! Not only is content key so is how you present that content! The easier your post is to scan, the greater the chances your readers will be back!
.-= Cara and Jennifer Oberfoell´s last blog ..Effective Communication Techniques; A Review of “Your Attention Please” =-.
Hi,
That’s the true! The easier it is on the eye, readers will love you for it.
Have a great weekend!
Hi Josh,
Thanks for sharing these great tips. I think that I will have to start using the sub headlines in my posts and restructuring the way I write them to make it easy to read.
Tristram Lodge
.-= Tristram Lodge´s last blog ..Want To Be My Facebook Friend? Facebook Friend Request – Social Etiquette =-.
Hi Tristram,
Using sub headlines makes so easier to scan when reading. Plus, it stands out!
Have a great weekend!
I love these types of posts. It is a constant reminder that I have to tune my writing style if I want to pull in the type and number of readers I want.
.-= Seth Miller´s last blog ..Stop Complaining! You Are The Only One Preventing Your Own Success =-.
Hi Seth,
The more you write the better you get. You’ll be pulling in the numbers, just stay consistent.
Have a great weekend!
Hey Josh,
There’s no doubt you certainly do what you preach, man. This post uses all of the 3 rules you mentioned very effectively. The psychology of rule #2 is very interesting – goes to show just how important it is to have highly impactful content ALL the time.
Wayne
Hi Wayne,
Rule #2 gets violate a lot from individuals that want to write a book on their blog post. Short and Sweet is what most readers like.
Have a great weekend!
Great Post! I think some of the same tips can apply to Videos as well. Keep them short and to the point!
.-= Cara and Jennifer Oberfoell´s last blog ..Work Less and Produce More =-.
Hi!
Oh yeah! You can apply these to videos. I don’t like watching long videos either. Short and to the point!
Enjoy the rest of your weekend!