Is Online Marketing Really What You Need to Study?

by Josh Garcia

Is Online Marketing The Answer

I will start by saying… It feels awesome, writing on this blog!

Let’s start by giving you a quick snapshot of what went on since my last blog post.

I never disappeared from the online scene. I’m a full-time online marketer.

From the moment I wake up to the time I go to sleep, I’m doing some form of marketing online.

I’ve also made the decision to get my health back!

I started a program in December 2013, where in 90 days, I’ve lost 43 lb. I went from weighing 220 lb to 177 lb and I’m feeling GREAT!

I’ll talk more about my 90 day journey some other time. I could give you an awesome detail story of the journey.

So, let me share with you something that I have been sharing with a small group of business owners.

 

Now, when you combine direct response marketing with online marketing. You are DEADLY!

Direct-Response Marketing is a type of marketing designed to generate an immediate response from consumers, where each consumer response (and purchase) can be measured, and attributed to individual advertisements.[1] This form of marketing is differentiated from other marketing approaches, primarily because there are no intermediaries such as retailers between the buyer and seller, and therefore the buyer must contact the seller directly to purchase products or services. Direct-response marketing is delivered through a wide variety of media, including DRTV, radio, mail, print advertising, telemarketing, catalogues, and the Internet.

As you can see, online marketing is just part of the equation. Online marketing is just the media you are using to deliver your message.

I will be digging in more in this topic.

For now, go pick up a copy of that book I promoted and get yourself thinking like a direct response marketer.

To Your Success,

Josh Garcia
‘Chase Your Dreams”

 

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{ 2 comments… read them below or add one }

Scott Lindstrom September 9, 2014 at 4:01 pm

Hey Josh, could not agree with you more man… I have not had the book you recommended in my library but as I am doing this post I just purchased it! Thanks for the recommendation… Anything by Dan Kennedy is a win… I like to personally recommend the book Crush It by Gary Vaynerchuk! Have a awesome day!

Reply

Josh Garcia September 10, 2014 at 12:19 pm

Hi Scott,

Thanks for stopping by! That book has a great number of examples you can use for your marketing. I will have to say that Crush It is a good book as well. I read that earlier this year. Well, go dominate in your makreting!

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