I will start by saying… It feels awesome, writing on this blog!
Let’s start by giving you a quick snapshot of what went on since my last blog post.
I never disappeared from the online scene. I’m a full-time online marketer.
From the moment I wake up to the time I go to sleep, I’m doing some form of marketing online.
I’ve also made the decision to get my health back!
I started a program in December 2013, where in 90 days, I’ve lost 43 lb. I went from weighing 220 lb to 177 lb and I’m feeling GREAT!
I’ll talk more about my 90 day journey some other time. I could give you an awesome detail story of the journey.
So, let me share with you something that I have been sharing with a small group of business owners.
No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan from marketing master Kennedy delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team…
Now, when you combine direct response marketing with online marketing. You are DEADLY!
Direct-Response Marketing is a type of marketing designed to generate an immediate response from consumers, where each consumer response (and purchase) can be measured, and attributed to individual advertisements. This form of marketing is differentiated from other marketing approaches, primarily because there are no intermediaries such as retailers between the buyer and seller, and therefore the buyer must contact the seller directly to purchase products or services. Direct-response marketing is delivered through a wide variety of media, including DRTV, radio, mail, print advertising, telemarketing, catalogues, and the Internet.
As you can see, online marketing is just part of the equation. Online marketing is just the media you are using to deliver your message.
I will be digging in more in this topic.
For now, go pick up a copy of that book I promoted and get yourself thinking like a direct response marketer.
To Your Success,
‘Chase Your Dreams”