Do you think about your written work and wonder if it is effective?
Are you like me constantly looking to fine tune your copywriting skills?
When you get a grasp of copywriting you can apply that to your articles, email marketing campaigns, or social media marketing.
Your copy is what your readers are going to read to solve an issue or learn something so they can apply it to better their themselves.
I’m going to share with you my outline that I like to keep whenever I write an article to make it as effective as possible.
5 Questions to ask yourself before you hit the send or publish button to make sure your copywriting is effective.
1. Let me give it one more look - Before you submit it so the world can see it. Did you do a last quick overview of your copy? Make sure your spelling and grammar is checked. I understand that you and I are not perfect. But overlooking your work to check for the basics is important.
Does your web linking working and have a keyword in the title? Do all your images have keywords in the Alt text? Just make sure that the basics are cover when looking over your material.
2. Is your message targeting the right audience - This is a big one! Most marketers overlook this and just write for themselves without the target audience in mind. When you are writing make sure it spells out the benefits that your target market is having an issue with.
3. Does your message have a call to Action - Are you providing your target audience a call to action? The goal here is to make sure your target audience knows what action to take next. Is it to sign up for your subscription or to attend a function? Make sure you spell it out what you want them to do next.
4.Please keep it short - If you are writing an article post, “Do you know that your readers will remember your message when you keep it short?” If your article post is longer than 800 words you need to be a master copywriter to keep your audience in tune. Other wise you are going to lose them!
5. Get good at saying it over again - Most likely your target audience needs to see a message more than 3 times to really make the point. So if you are selling something make sure to ask for the sale several times. If you are providing ‘How To’ information put it in a list format.
Getting in the habit to write effective copywriting one must practice daily. The more comfortable you get with your copywriting the easier it will become. Understand that if you follow these 5 guidelines is a start to getting your message to your target audience.
To Your Success,
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Hey Josh,
I didn’t realize how much I liked lists till I started seeing them in blogs… you have a great point there. It makes things easier to remember.
All of these are right on target. I don’t always repeat myself, as I sometimes have a hard time keeping it short!
Make it a good one!
Susanna
Hi Susanna,
Yeah, sometimes it is a little challenging to keep it short when you have a lot in the heart.
Have a good night as you folks in Australia getting ready for some ZZZ!
This is a good post. I was just reading a tip on articles to keep them short then have that point back to an more informative version maybe on your blog or some other website. You are correct peoples boredom levels are sorely low so it’s best to be brief and informative.
Steve Shoemaker
.-= Steve Shoemaker´s last blog ..MLM Review: Keep the Social in Social Media =-.
Hi Steve,
Most individual do have short attention span. Always want it now and quickly!
Have a wonderful day!
Josh,
Checking it twice is very important to see if you can improve the marketing piece, but more important that than is getting them to take action, SO i totally agree that having a call to action is crucial to writing an effective marketing piece.
thanks for sharing this with us
Hector
.-= Hector Cuevas´s last blog ..4 Ways To “Switch Up” Your Blog Content For More Return Readers =-.
Hi Hector,
Getting your target audience to take action is key. Especially if you are marketing a product or service.
Have a wonderful day!
Hi Josh,
I’ve adopted the shorter is better copywriting policy recently. We like to absorb information in short, powerful bursts so that’s how you should cater to your audience. This way we can put the knowledge into use more quickly.
Great tip with the alt tags. I will keep it in mind.
Thanks for sharing your insight
Ryan
.-= Ryan´s last blog ..How To Create Killer Content In 3 Steps =-.
Hi Ryan,
When writing a post on a blog you want to keep it shorter. Now, if you are writing a sales page then that is different.
A lot of people forget about the alt tags.
Have a great day!
Very nice article. You incorporated all your own techniques. I really need to get better at asking for the sale multiple times. Thanks for this concise reminder!
Gretchen Parks
.-= Gretchen Parks´s last blog ..One Little Question That Will Immediately Qualify A Prospect =-.
Hi Gretchen,
Thanks for stopping by and commenting!
Asking your audience to take action is something that most have to get comfortable of doing. Once you do it a couple of times it becomes second nature for you.
Have an awesome day!
Hey Josh
List is a great way to make yourself referable. People generally remember list and will say go check out Josh’s list on….
Going over your copy one more time is vital. I re-read the whole article in edit and preview mood many times (and mistakes still get through).
Good check list buddy
Dwayne
.-= Dwayne Huggins´s last blog ..With Being A Network Marketing Leader Comes Much Responsibility =-.
…can you spot all the mistakes in my comment?? (ha)
.-= Dwayne Huggins´s last blog ..Disgruntled Press Hit Out At The Online Home Based Business Industry =-.
You’re forgiven!
Hi Dwayne,
I’ve checked out my spelling many times and there is always one that slips by. People love reading list because they are easy to follow and remember.
Have a wonderful day!
A really good, old-school copywriting trick is to read your sales letter out loud (to yourself or anyone that wants to listen) before you put it out there. This will help you catch “speed bumps” in your copy where the reader might get hung up or get bored.
A sale is a fragile thing and if you have any little places in your copy where the reader might lose momentum, you could lose the sale as well.
-Joshua Black
The Underdog Millionaire
.-= Joshua Black | Underdog Millionaire´s last blog ..What do The Texas 2-Step and The Success of Your Small Business Have in Common? =-.
Hi Joshua,
That is important that you bring that up…’speed bump’
You want your copy to flow smoothly. Thanks for mentioning it!
Have a great day!
So true, because without call to action your copy will be less affective. Great post.
Jiri Majkus
Internet Marketing Coach and Author
.-= Jiri Majkus´s last blog ..Proven Marketing Strategies For Content Distribution =-.
Hi Jiri,
Having a call to action is something that you must have in every post. What do you want your readers to do next?
Have a great day!
Hey Josh,
Some good questions to ask yourself before commiting content to the world.
Persoanally I feel your point about checking if it is for the right audience is the golden tip, get this right and people will keep coming back for your content.
Thanks for this.
Wayne Vassell, signing out…
.-= Wayne Vassell´s last blog ..Get Backlinks Fast or Take Time Like Finely Aged Wine? =-.
Hi Wayne,
The whole goal of blogging is to create readers into loyal readers. Providing what your audience is searching for is the key.
Have a wonderful day!
Josh,
You are so right about checking over our post.. While I write, I get carried with the subject, it all goes easy, I read it many times and include everything I know for making it better, but still when I am about to push submit button, its like I have “stage fright”
so I double check it..
Thanks for fantastic post, you are always giving us great content..
Milena
Hi Milena,
That’s funny…’Stage Fright’
Can’t hurt to check it twice or three times.
Have an awesome day!
Hey Josh,
I find myself doing this a lot as a matter of a fact. Just when I think I have right, I discover something is not right.
The good thing is that it’s caught before I push the submit button. What works the best for me is, can a 13 yr old follow what I wrote. If not, it needs work.
Have a great day buddy,
Jerome Ratliff
.-= Jerome Ratliff´s last blog ..Become a Highly Attractive Business Builder That it Will Literally Make You Cry =-.
Hi Jerome,
That is a good point! Can a 13 year old understand what you are trying to deliver?
Have a great day!
Hi Josh,
I always check for spelling or link errors and I also try to keep my articles as short as possible. I know people are busy.
#5 was a new one for me. Thanks for sharing it!
Great post!
Have an awesome day!
Ilka
.-= Ilka Flood´s last blog ..3 Costly Mistakes To Avoid If You Are Blogging For Business =-.
Hi Ilka,
I’m glad you were able to walk out of here with a nugget.
Have a wonderful day!
Hi Josh,
I always enjoy your copywriting tips.
My skills are coming along and part of it is because I am trying to do exactly what you explained.
Sometimes my length can go overboard but I’ve learned to cut it back a bit.
I did what you said in my last post, a video challenge that really caught peoples attention.
Like you said, if you have their attention you are golden.
Thanks for the value my friend!
Tommy D.
Hi Tommy,
I love that challenge you set yourself. That is going to really set you apart from everyone else.
Have a great day!
Hey Josh,
Great tips as always. I always believe the copy should be short and to the point because in this age of information overload very few will find the time for reading a copy exceeding 800 words. Thanks for the post. Cheers
Hi Yadvinder,
Whenever I come across a post that is very long. I just scan through it and look for the message they are delivering. Sometimes I just skip it and move on.
Have a great day!
Hi Josh,
List are a great way to keep readers engaged in what you have written, I think it makes it easier for them to read rather than a few paragraphs. Didn’t know about putting the keyword link in any images. Thanks for sharing.
Tristram Lodge
.-= Tristram Lodge´s last blog ..This Is A Reason Why You Must Own A Piece Of Internet Real Estate. =-.
Hi Tristram,
Putting the keyword is a hidden ninja secret!
Have a great day!
Hey Josh!
You know what’s funny? I just wrote a post about copywriting
Thanks for the tips I really liked the one about spelling and grammar. It’s so funny to see simple mistakes that people make and it gives them less credibility because you know that they just didn’t take the time to make sure it was right. . . . I hope i didn’t spell anything wrong here haha!
Erin
.-= Erin Smith´s last blog ..The Best Lead Generation Company… It’s Not What You Think =-.
Hi Erin,
It pays to double or tripple check your work before submitting. It’s just a good habit especially of you do article marketing.
Have a wonderful day!
Good points. I always double and triple check, then my sister will find something I missed. ; )
.-= Melodie Kantner´s last blog ..Developing the Network Marketing Leader’s Mindset =-.
Hi Melodie,
Yeah, I hate when that happens. You check it multiple times and someone else catches something.
Have a great day!
Josh,
5 Great and Simple tips you share on copy writing, i know for me it is all about refining and keeping it simple. Testing is also a big part of copy writing as well
.-= Chris Bernardo´s last blog ..How you can Get your Message to Go Viral-The Easy Way =-.
Hi Chris,
When you complicate it that is when you won’t see any results.
Have a great day!
Hey Josh,
Point #2 is very important, writing for the right audience. It’s probably the hardest to learn and master. It takes time, but again, it’s very important. You’ve gotta learn the language of the prospect and be in their world for them to pay attention.
Live large,
Wayne
.-= Wayne Wu´s last blog ..How To Purge Your Fears and Insecurities Instantly! =-.
Hi Wayne,
When you are speaking to the right audience all good things happens.
Have a wonderful day!
Josh those are all very important pointers. Thanks for reminding us about them again.
~Marcus
.-= Marcus Baker´s last blog ..14 More Blog Post Ideas | MLM Blogging Tips =-.
Hi Marcus,
It’s a reminder for all us!
Have a great day!
Hi Josh,
You are great at writing lists. I’m sure this has a lot to do with your blogging success.
Keep up the good work, my friend!
.-= Derek Alvarez´s last blog ..Get Your Facebook Ads Clicked: Here’s How =-.
Hi Derek,
People love reading list post since they are easy to follow and remember.
Have a great day!
Clear checklist I can use when I’m giving my post the once over before I publish.
Also thanks for the book recommendation, I’ll check it out!
.-= Cara and Jennifer Oberfoell´s last blog ..Millionaire Mindset Tools: A Review of “The Journey to Believable” =-.
Hi Cara,
It’s important to make sure you give it that last check before publishing.
Have a great weekend!
Hey Josh,
I usually write a post, and then get Tragena to read over it before I submit. I tend to get technical. She helps me cut out the techie stuff, that I find very interesting, and stick to the more readable content that the majority of the world wants.
When I write a sales letter I have a strict technique. I take every paragraph and paste it in word. I read it as a stand alone paragraph and make sure that no matter where the reader scans down to, every paragraph makes my point in some way.
.-= Chris Owen´s last blog ..Starting a Business – When To Do Keyword Research =-.
Hi Chris,
Having Tragena is better than MS Word.
Have a great weekend!
Hey Josh,
Great list my friend, I think I need to write this one up on my whiteboard
Matt,
ps your blog is really rockin these days!
.-= Matthew Pedler´s last blog ..Going Fast And Getting Nowhere? 5 Things That Slow You Down =-.
Hi Matt,
I have a lot of stuff written on my whiteboards. It works!
Have a great weekend!
Great information Josh. I feel like I learn something new from you every time I read a post from you.
Sherman
.-= Sherman Smith´s last blog ..OH NO! Information Overload! Keeping Up With The Jones’ Of Network Marketing =-.
Hi Sherman,
That is great to hear!
Have a great day!