The Lazy Blogger’s Way to Understand Copywriting Basics…

Do you think about your written work and wonder if it is effective?

Are you like me constantly looking to fine tune your copywriting skills?

When you get a grasp of copywriting you can apply that to your articles, email marketing campaigns, or social media marketing.

Your copy is what your readers are going to read to solve an issue or learn something so they can apply it to better their themselves.

I’m going to share with you my outline that I like to keep whenever I write an article to make it as effective as possible.

5 Questions to ask yourself before you hit the send or publish button to make sure your copywriting is effective.

1. Let me give it one more look - Before you submit it so the world can see it. Did you do a last quick overview of your copy? Make sure your spelling and grammar is checked. I understand that you and I are not perfect. But overlooking your work to check for the basics is important.

Does your web linking working and have a keyword in the title? Do all your images have keywords in the Alt text? Just make sure that the basics are cover when looking over your material.

2. Is your message targeting the right audience - This is a big one! Most marketers overlook this and just write for themselves without the target audience in mind. When you are writing make sure it spells out the benefits that your target market is having an issue with.

3. Does your message have a call to Action - Are you providing your target audience a call to action? The goal here is to make sure your target audience knows what action to take next. Is it to sign up for your subscription or to attend a function? Make sure you spell it out what you want them to do next.

4.Please keep it short  - If you are writing an article post, “Do you know that your readers will remember your message when you keep it short?” If your article post is longer than 800 words you need to be a master copywriter to keep your audience in tune. Other wise you are going to lose them!

5. Get good at saying it over again - Most likely your target audience needs to see a message more than 3 times to really make the point. So if you are selling something make sure to ask for the sale several times. If you are providing ‘How To’ information put it in a list format.

Getting in the habit to write effective copywriting one must practice daily. The more comfortable you get with your copywriting the easier it will become. Understand that if you follow these 5 guidelines is a start to getting your message to your target audience.

To Your Success,

Josh Garcia

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Tagged as: blogging, Copywriting, Copywriting Basics, tips, writing