Are you driving your audience away? or pulling them in with copywriting?
If you remember, I wrote on Friday about identifying your target audience.
Let’s expand a little bit more on how to really connect with your audience.
If you recall I mentioned, one of the biggest mistakes individuals make. They run their blog as a hobby.
Here is a question I have for you, “How much are you writing about what interests you, rather than what interests your targeted audience?”
I did not understand this in the beginning, so don’t feel bad…
Do you realize what matters to me may not matter to you
When I first started studying this information it really made me think. Why is it that some folks are better at connecting with their audience versus other individuals.
The missing link…
It all boils down to knowing your audience and learning the basic foundation of copywriting. By studying the basics of copywriting it will allow you to connect with your target audience.
When you start addressing the problems. Not only are they going to rave about you. They are going to SPREAD the word about you.
On Friday, I gave you some questions you should be asking.
Well, I pulled out my book, “The Ultimate Sales Letter” and check these questions you should know about your audience:
- What keeps them awake at night?
- What is it that they are afraid of?
- What is it that they are angry about?
- Who are they angry at?
There are a more questions. But this gives you a better understanding about how detail you should know about your target audience.
The more I learned about copywriting. I was able to refine my target audience even more because of what I was learning.
Here is what you want to be able to know about your audience:
- Where they hang out?
- What do they like to read?
- What do they like to study?
- What sites or blogs do they visit?
By understanding your audience, it will allow you to connect with them. Not to mention, you’ll be become a respected, professional in your niche.
If you have time, here is an article I want to share with you that was interesting.
Bloggers versus Copywriters: 8 Reasons why Bloggers do it Better
So why are your favorite bloggers writing more effectively than most copywriters? I’ve thought long and hard about this, and I see 8 main reasons…
To Your Success,
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Do you take the time to study copywriting?
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Use the tricks copywriters use – Score your posts
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The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies $8.52 Chet Holmes helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference. The Ultimate Sales Machine shows you how to tune up and soup up virtually every part of your business by sp… |
{ 48 comments… read them below or add one }
Hey Josh,
One thing that I’ve found that works really well along with knowing your audience is writing like you are talking TO them instead of AT them.
Too many times people just are writing without appealing to the audience in a conversational tone. Write like you’re talking to your best friend, because that’ exactly what you want your audience to be.
Talk soon,
Mike
.-= Mike Paul´s last blog ..Why Magnetic Sponsoring is More Important Than Ever for Your Network Marketing Business =-.
Hi Mike,
When speaking to your audience it is important that you speak to them in a conversational tone. That is how you will be able to connect with them. Great comment!
Always great info. I always talk like I’m in a consultation room with a patient. I give it straight up, no hype, no bull and give it like it is, just like I’m typing to a person I’m talking to. Thanks for the great reminders!
.-= Dr. Chris Patten´s last blog ..Weight Loss Resistance =-.
Hey Doc,
I like how you said that you give it straight up, no hype, no bull…Sounds like that could be a tagline for a commercial!
Hi Josh,
very interesting question:”“How much are you writing about what interests you, rather than what interests your targeted audience?” The ideal fit is that it appeals to either party because if I write what interests me, I might be more authentic. At the end, it’s about being a best-seller and not a best-writer.
Thanks for sharing your insights.
Take care
Oliver
.-= Oliver Tausend´s last blog ..Lessons From Robert Kiyosaki’s “Cashflow Quadrant” For MLM Network Marketing Pt 3 =-.
Hi Oliver,
It is important when targeting your market to speak their language. That will allow the connection to happen faster.
Hey Josh,
The more serious you research your target market the better you are connecting with them and making your readers to do a specific call to action is all about knowing the million dollar skill called copywriting. Learning this skill pays heavily when you speak your audience language. Thanks for the post.
Hi Yadvinder,
That is important to be able to speak your audience language.
Hey Josh
I know what keeps me up at night and it is damn scary
However your points are well taken., it is so important to know who you are writing for.
And thanks for the ProBlogger link, it was an interesting read.
Peter
.-= Peter Fuller MBA´s last blog ..Just Smile =-.
Hi Peter,
When I started this blog in the beginning I was just writing. As I started identifying my target market and speaking their language. My opt-ins increase dramatically.
One of the most effective ways of connecting with customers is the skill of talking to them rather than talking AT them. This is IMO the essence of copywriting and should be essential to blogging.
.-= Steve´s last blog ..11 Online Business Lessons from Jungfrau Mountain =-.
Hi Steve,
That is a skill that develops the more you write.
Josh,
Those are 4 great questions to ask – you’d be surprise how many people would actually answer those questions for you in a survey so you can REALLY speak to their problems and frustrations directly
thanks for this great post
talk soon
Hector
ps. thanks for the email – you’re right.. so I just laughed it off..
.-= Hector Cuevas´s last blog ..The Entrepreneurs Report August 2010 Edition – PDF Download =-.
Hi Hector,
You are correct about asking those questions in a survey. I’ve done it couple months back.
This is really a helpful post for me. I remember the first intro to marketing that I had, it was a talk by Derek Gehl, and he said that the key to successful marketing is to show benefits not features of your product. As I start to blog your post is so on target and I can’t wait to see what I come up with after this reminder. Thank you!
.-= Terry Tiessen´s last blog ..Internet Marketing For Network Marketers Stop Struggling In MLM =-.
Hey Terry,
That is great that you mentioned that…Show benefits! Don’t focus on features.
Hey Josh,
Great tips you have here. The one thing that you want to find out is what makes your audience tick. You want to know what’s constantly on their mind and what gets them excited. Those 4 questions that you mentioned is a great way to start to get to know your audience.
.-= Sherman Smith´s last blog ..A Great Way To Attract More Qualified People To You =-.
Hi Sherman,
When you know what is inside your audience mind it is a lot easier to connect with them.
Josh,
You sure have come a long way…All those copywriting courses must be worth their weight in gold. Lately, that’s saying alot!
All Great tips, Thanks so much.
Mitchell Dillman
.-= Mitchell Dillman´s last blog ..A Bloggers Story – My Personal 30 Day Challenge- The Beginning =-.
Hi Mitchell,
Thanks for the compliment, my friend! How is the hammering and shooting the videos going for you?
Great stuff as usual, you certainly turn them out fast. The questions presented are pertinent, but it takes a while to actually realize what need to be done with them.
.-= Mark Meir´s last blog ..Youtube Call To Action Overlay =-.
Hi Mark,
At first it may take a while to understand this information. I didn’t know this when I started this blog.
Josh you are the man bro, I love your content.
Hi Kareem,
Thanks my friend!
Hi Josh,
I’ve worked hard at copywriting and my results reflect it.
Connecting with my audience has become easier as I asked questions, frequently engaged and answered each comment. Make their voice heard and you connect.
Great insight as always.
Ryan Biddulph
.-= Ryan Biddulph´s last blog ..Where to Search for Online Business Opportunity Ideas =-.
Hi Ryan,
It is important to connect with your audience. There are too many blogs out there that just throw stuff up without trying to connect with their audience.
Very to the point, Josh.
If you want to be read, write about things that interest your audience.
Ana
.-= Ana | Traffic Generation Cafe´s last blog ..Scribe SEO- Why All The Cool Kids Are Doing It =-.
Hi Ana,
Sometimes you just can’t sugar coat. It is important to know your audience and be a solution solver.
Hey Josh, you covered nicely the who and what questions of examining your target audience. I think it takes more thought than people sometimes think.
That’s another reason why it’s good to focus more on niche markets. It’s a lot easier to get a grasp of who your audience is and what they’re looking for meaning you’ll appeal to more of your visitors.
.-= liz@internet home business ideas´s last blog ..Experience Mapping By Karen Newman =-.
Hi Liz,
You are correct about sometimes it takes more thought.
You nailed it Josh.
Connecting with the true needs and desires of your audience is the only starting point for successfully marketing or sharing anything. If you produce content or products that you love and people want, then all the better.
Jym
.-= Jym´s last blog ..5 Essential WordPress Blog SEO Plugins =-.
Hi Jym,
What you just said, is the formula!
Hey Josh,
I loved those 8 questions, man. They can really help me pinpoint what my target audience wants to hear. Thanks for the Pro Blogger link too. Darren does an awesome job there. Copywriting is one of the most powerful assets a marketer can have.
Great stuff,
Wayne
.-= Wayne Wu´s last blog ..A Network Marketing Nightmare – Don’t let this Happen to You! =-.
Hi Wayne,
Great to see you buddy! ProBlogger does put out some good stuff.
Hi Josh!
I think this is a hard one to get AT FIRST. Personally I did the same thing in the beginning. Wrote about what I found interesting. I’ve been really working at addressing issues and topics that interest my readers and have seen a difference in the responses.
I’m so glad you’re posting on this topic. It’s so important!
Susanna
.-= Susanna Hess´s last blog ..How To Create A Visually Appealing Blog Post =-.
Hi Susanna,
That is great that you are seeing the difference. I know I have seen the difference within your blog.
Hi Josh,
Reading what people want to read is important and just as important is being motivated about what you are writing about. Useful questions to ask. Thanks.
~Marcus
Hi Marcus,
Oh man! You have to be motivated about what you are writing. Otherwise, it will show!
Josh
One tip I got that I like is imagine a persons face that is reading your blog as you write. Try to maintain that image and really focusing on connecting with that person. This has helped me I think drill down and actually find what I like to write about and my audience appreciates as well.
Steve Shoemaker
.-= Steve Shoemaker´s last blog ..MLM Tips For An Attractive Face On Facebook =-.
Hi Steve,
That is a great tip, my friend! Thanks for sharing it with us.
Hi Josh,
It is really like anything else in the world, it is a creation, a blog post, a article, a video…..finding the right audience is key, and also providing knowledge is the ace in the hole……great post. Thank you
Hi Robert,
I like that…ace in the hole!
Hi Josh,
I’m in the middle of the copywriter’s guild training from magnetic sponsoring right now and I’m getting so much out of it, and you’re right we have to really know our target audience in order to really connect with them. Learning some of the copywriting basics will help a blogger keep readers engaged and wanting to read more because it can help you write in a way that speaks to them on a core emotional level.
Great post!
Heather
.-= Heather C Stephens´s last blog ..Social Media Tribes and The Power of a Network Marketing Team Online =-.
Hi Heather,
Knowing the basics will teach you how to connect with the readers. You can find some great books on copywriting, as well.
So true Josh! When you manage to “connect” with your audience great things happen for everyone.
Hi Karen,
Connection is key!
Hey Josh,
Great info as always. It’s not about you, but your audience. It’s important to get this right.
Thanks for sharing the ProBlogger link – very interesting.
All the best,
Mavis Nong
.-= Mavis Nong´s last blog ..Got Leads =-.
Hi Mavis,
I thought that was some interesting reading and pleasing for us bloggers.