If you are reading this, most likely you provide some sort of content marketing to an audience.
The most common ways of delivering content is blogging, video, email marketing, or ebook.
The whole purpose of delivering your content is to educate individuals on topics which they are having an issue with.
After all, some of your content will be used for lead generation or converting a prospect into a consumer.
There is one point I do want to make, individuals are looking for information to solve their problems. If you are able to deliver a solution it builds trust, credibility, and authority.
Since it is important that you deliver quality content within your content marketing strategy. Sometimes I see mistakes that are way too often in content marketing.
Let me share with you, the 5 most common content marketing mistakes
1. Ignoring your audience needs –
This has to be the number one mistake a lot of individuals make. Ignoring what your audience is looking for and not providing solutions.
When you are able to identify problems and able to connect with people. It becomes a lot easier to generate leads or sell products/services.
2. Not providing updated fresh content -
When you are not providing updated fresh content you are losing your dedicated audience and possibly consumers. Your audience will begin to explore other sites/blogs where they can get similar information.
3. Neglecting or forgetting SEO -
For some reason, individuals neglect this important part of their content marketing when blogging. You don’t have to be an SEO wizard to benefit from it. As long as you take some time to study keywords and its density it will help you with search engine rankings.
4. Content is not focus driven -
This is a huge drawback in content marketing. If your content is not focus and it is all over the place. Your readers are not going to be able to receive the information and be turned off. This is an easy way to lose a potential lead or prospect.
5. Thinking online tools replaces good quality content -
This is a mistake desperate individuals make. They start spending money on all kinds of black hat SEO tricks. When they should be focusing on creating good high quality content. Black hat SEO tricks work temporary not long term.
Understand that content marketing is about you being able to create unique content that your audience is going to learn from. With you delivering valuable content you will generate leads and have conversion.
To Your Success,
Go ahead and share this with you friends on Twitter. 
What are some of the mistakes you come across in content marketing?
Share with us by entering a comment below…Love to hear from you!
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Josh, another content marketing mistake is not being consistent in updating the content. Updating on a frequent basis creates a loyal and returning visitors.
Hi Andreas,
That is a great point! It does create loyal visitors. Thanks for mentioning that.
Hey Josh,
I have been guilty of the first 4 at one time or another… Once I started really applying myself, and getting better at those not only did my opt in rate drastically increase, but my bounce rate has dropped way down from what it used to be.
I hope people really take to heart what you’re saying. It’s always a work in progress, but the key is to always be progressing.
Thanks for another great post!
Susanna
Hi Susanna,
What stands out here…By applying you were able to increase opt-in & lower your bounce rate. Congrats!
Thanks Josh, I am just getting started in blogging and it is taking me a while to learn but your post made more sense to me today than ever. I have been hearing this often and quite frankly I have trouble getting to post BUT you have made it perfectly clear today that I better find the time to do this or it will be over for me. Thanks again Josh…..I will get on it NOW!
Hi Donna,
That is the best action to take…NOW!
Yep, count me guilty on a couple of those points! One thing I’ve absolutely learned is the value of providing fresh content on a regular basis.
Keep pumping out the content on a regular schedule and you’ll see more people interested in what you have to say.
Good stuff as always, Josh!
Talk soon,
Mike
Hi Mike,
Thanks for sharing those great tips!
Josh,
Thanks for bringing us back to basics as some get off the target and then wonder why they have no results. I like the contextual link to wiki for the black hat SEO, very helpful. take care
- Steve
.-= steve lheureux´s last blog ..How To Select The One Marketing Strategy That Is The Best Fit For You =-.
Hi Steve,
It is always great to go back to the basics. I like to call it…The Foundations!
Hi Josh,
Honestly, I think I’m sometimes guilty of not following all these rules from time to time. Seing this list is very enlightening because it put’s all the possible mistakes in front of our nose and makes us think….
Great post as usual Josh!
Thanks for sharing
Elmar
.-= Elmar Sandyck´s last blog ..Creating Consistent Marketing Materials- 3 Basic Guidelines! =-.
Hi Elmar,
It is important to keep this information in front of you at all times. It will allow you to stay on top of your game.
I love your information. I read and reread them. Thanks for helping us get a good start in marketing.
Thanks Roger and Lynn
Hi Roger and Lynn,
Thanks for stopping by! This information I like to keep it in front of me at all times. Keeps me in the game.
Josh,
I always learn something from you no matter what the topic. Getting back to the basics is key and always helps. Keep up the good work!
.-= Dr. Chris Patten´s last blog ..Rule 1 =-.
Hi Doc,
It is important to be reminded of the basics. After all, it is the basics that builds up the foundation.
Josh,
Great post – this is a good list of things to avoid when getting into content marketing.. Unique content is what gets people hung up – and so they resort to ‘ARTICLE SPINNERS’ and PLR articles..
but as we know, there’s nothing like good quality & unique content..
talk soon
.-= Hector Cuevas´s last blog ..8 Simple Ways To Increase Blog Traffic For Free Cheat Sheet =-.
Hi Hector,
I do know that creating quality content is developed over time. I tell people if you are starting out just write and read high traffic blogs. Over time the quality improves.
Josh, all great tips. No trick in the world will ever beat great content long term.
SEO really isn’t that complicated, if you do about 5 simple things you will get a huge return on that.. you don’t need to be an SEO genius to benefit from page n post SEO optimization.
.-= John Paul Aguiar´s last blog ..9 Proven Steps To Improve Your Google Rankings =-.
Hi John,
You are correct! Just applying the basic SEO principles will give you a better position than not applying anything at all.
Great list Josh.
I sometimes find it hard knowing what my readers want…their needs.
I know I have made a few of these mistakes aslo. Thank you for the reminders…
Darcy!
.-= Darcy Dullum´s last blog ..Tips For Success According To Todd Falcone =-.
Hi Darcy,
The best way to find out what your readers want is by asking them. In the past, I’ve done surveys as well.
Hi Josh,
great that you clarify that the best SEO tricks won’t replace great content. Mediocre content, SEO optimized – a no-go area.
Thanks for sharing.
Take care
Oliver
.-= Oliver Tausend´s last blog ..Lessons From Robert Kiyosaki’s “Cashflow Quadrant” For My MLM Network Marketing Business =-.
Hi Oliver,
When you have killer content + SEO optimized = Happy Unique Visitors
Super advice Josh.
I ignored SEO for quite a while, to my detriment. It’s important to cover all aspects of your content creation campaign.
Thanks for sharing your insight.
Ryan Biddulph
.-= Ryan Biddulph´s last blog ..Personal Development – Slow Motion =-.
Hi Ryan,
Thanks for sharing your experience with us.
You nailed it Josh.
And like many of the brave souls above, I too admit to making a few of those mistakes.
To deliver good content you need to know who your audience is. If you don’t then you will start to make some of those mistakes.
.-= Peter Fuller MBA´s last blog ..The Law of Awareness – A Personal Story =-.
Hi Peter,
We all made those mistakes at one point. The key is not to continue making them.
Hi Josh,
Great tips you’re outlined here. I have to agree with Susanna on the first four points (many of us are guilty of these points).
Most of the time, this seems to emanate from not doing enough research to determine EXACTLY what your audience is interested in. Forums are great for this, but sometimes, we just miss this step. When we miss this, we write based on what we THINK they may like. This of course, will lead to lack of content, as we will no doubt eventually run out of things to write about.
I think one must just get in place a system they use to crank out content. Stick with this, and make sure it’s customer-focussed and you should go right.
Thanks for sharing.
Michael
Hi Michael,
You just mentioned a great place to know what people are looking for…Forums!
Hey Josh,
The more I read posts like yours the better my blogs get. I do have to check myself though. Number 2 is what I’m guilty of as well as many of us. But other than that these are a great blueprint to follow when creating a great blog.
Sherman
Hi Sherman,
It is a learning process for everyone, including myself. As long as we don’t think that we know it all and we have more room for improvement. Everything will be just fine!
Hi Josh,
Great list. Re: Number 4, I’ve found that it’s much easier to transmit value in an article that has one essential point to it. Otherwise it’s difficult to know what message one is supposed to take away from the post. So focus is truly essential
Of course, at the end of the day, it’s just really important to produce quality content. If people enjoy reading it, and learn something relevant, they will participate and come back
Cheers,
Jym
.-= Jym´s last blog ..Home Business Success vs Weapons of Mass Distraction… =-.
Hi Jym,
That is it! Create high quality content and that will build credibility, trust, and authority.
Great tips you are sharing here, Josh!
The key is to keep your audience in mind when creating your content and do this consistently so that you can have people looking forward to what you are sharing with them.
Thanks for sharing your insights.
All the best,
Mavis Nong
.-= Mavis Nong´s last blog ..Mavis Nong Presents Her FREE Online Marketing Training =-.
Hi Mavis,
That is important to keep your audience in mind as you are preparing to create a content.
Hi Josh,
I liked your post and found it so true. For me, the biggest secret I have discovered is that when I’m writing and posting frequently my content is better. I’m always striving to do better than I did the day before and luckily with a blog there are so many ways to know that the content is good, appeals to my audience, and is attracting new visitors through SEO. It’s a steady journey of putting one foot in front of the other and implementing the new tips and techniques I learn along the way.
Thanks for a great post,
Heather
.-= Heather C Stephens´s last blog ..Personal Branding for Network Marketers- Marketing Funnel & Products =-.
Hi Heather,
Isn’t that funny…the more you write…the better you get!
Hi Josh,
I think that I am guilty of missing out some of these from time to time without real knowing it until now. Adding all the bits together and taking a bit more time over certains will help me a lot. Thanks for the information.
Tristram Lodge
.-= Tristram Lodge´s last blog ..Use Your Ears And Mouth In the Correct Proportion =-.
Hi Tristram,
You know, we all had to start somewhere. The important message is not to continue making the same mistakes twice.
Good points, Josh.
One of the signatures of bad content is lack of value. Nothing the reader can actually use to better their business in any way – I am amazed time and time again how many bloggers do that.
Ana Hoffman
.-= Ana | Traffic Generation Cafe´s last blog ..3 Unorthodox Ways to Get King-Kong EDU Links =-.
Hi Ana,
That usually comes from lack of training. That is why I like to stay on top of my game by reading books.
Hey Josh,
Guilty as charged on neglecting SEO. ‘Cos I know there are people who could really benefit from the content we bloggers write, and establish some great relationships if we know how to get exposure on the search engines.
Thanks for sharing Josh,
Wayne
.-= Wayne Wu´s last blog ..Prosperity in 5 Years – It’s not Possible- It’s Proven! =-.
Hi Wayne,
That’s right, buddy!
Great points Josh! I think a reason these mistakes are so common is because some people rush through writing posts. It becomes an activity to tick off on a list. Creating posts that are unique and valuable takes time and should be afforded the time they require.
~Marcus
.-= Marcus Baker´s last blog ..Are you Killing Your MLM Blog by Writing a Post Everyday =-.
Hi Marcus,
What you are saying is so true. Creating a unique post does take time.
Hey Josh,
I beleive that we all have fell victim to one or more of these blunders that either stalled our business, I agree that you have to keep the content relevant and fresh. In todays digital age, we are on a information binge that does not seem that it is going to slow down anytime soon. With Search Engines ranking new and updated but relevant content higher we all have to keep this in mind, while some things like wine,cheese or a classic movie are great age, most content is not …….. Thank you for the great reminders…..
Hi Robert,
That is great what you said.
Josh,
Guilty, guilty, guilty and I am sure I have broken a few more commandments. Why even attempt to blog and put all the work into it if no one is going to read it.
We have a responsibility to figure out who our target audience is and speak to them in all our post. What a waste of time to do otherwise.
Steve Shoemaker
.-= Steve Shoemaker´s last blog ..Day 7 Of The Pro Blogger Challenge =-.
Hi Steve,
You said the magic word…We must know who is the target audience so we can speak to them.