As a small business owner do you wonder if it is worth it to collect email addresses of your prospects or clients for email marketing?
Within the online marketing world, we understand the importance of emails or list building.
It is another tool for marketing. Heck…with a targeted email list you can create a very good living or fortune from it.
Now, if you are a business owner and you are not collecting email addresses for your business. You are losing a big chunk of profit!
With email marketing it will keep your prospects up to date with exciting information about your company. Plus, a great way to build relationship to increase sales.
However, before you can collect someone’s email address there are 2 simple components that you must put into place.
Create a compelling offer
When you have a visitor on your site, blog, video, or Facebook page. It is important that you offer a compelling reason for a visitor to give you their email address. Give them a benefit or what’s in it for them to exchange your offer for an email.
Offer something of value
Once you capture their attention with your compelling offer. Sweeten it by offering a coupon, video course, eBook, or software download. Make it so they are eager to put their address in the form.
Make email marketing a part of your small business online marketing strategy.
In case, you are wondering is email dead? Take a look at this infographic -
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To Your Success,
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{ 4 comments… read them below or add one }
Hi Josh,
I love using the double lead functionality through FB. It’s a great way to brand yourself and be able to market.
Greg
Hi Greg,
It is a great way to have audience engagement as well.
Have a great weekend…
Josh
I am sure email marketing can make plenty of cash, but it’s never worked on me. I can never remember paying attention or reading a single ‘offer’ from a retailer I’d previously purchased from. Straight to the trash can.
Hi Malcolm,
When you have a build trust and a relationship from your email list. It pays over and over again.
Happy New Years!
Josh