Is Email Marketing Worth It For Small Business Owners?

by Josh Garcia on December 2, 2011

Email Marketing for Small Business Owners

As a  small business owner do you wonder if it is worth it to collect email addresses of your prospects or clients for email marketing?

Within the online marketing world, we understand the importance of emails or list building.

It is another tool for marketing. Heck…with a targeted email list you can create a very good living or fortune from it.

Now, if you are a business owner and you are not collecting email addresses for your business. You are losing a big chunk of profit!

With email marketing it will keep your prospects up to date with exciting information about your company. Plus, a great way to build relationship to increase sales.

However, before you can collect someone’s email address there are 2 simple components that you must put into place.

Create a compelling offer

When you have a visitor on your site, blog, video, or Facebook page. It is important that you offer a compelling reason for a visitor to give you their email address. Give them a benefit or what’s in it for them to exchange your offer for an email.

Offer something of value

Once you capture their attention with your compelling offer. Sweeten it by offering a coupon, video course, eBook, or software download. Make it so they are eager to put their address in the form.

Make email marketing a part of your small business online marketing strategy.

In case, you are wondering is email dead? Take a look at this infographic -

 

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To Your Success,

Josh Garcia

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{ 4 comments… read them below or add one }

Greg Meares December 2, 2011 at 9:32 am

Hi Josh,

I love using the double lead functionality through FB. It’s a great way to brand yourself and be able to market.

Greg

Reply

Josh Garcia December 2, 2011 at 1:16 pm

Hi Greg,

It is a great way to have audience engagement as well.

Have a great weekend…
Josh

Reply

Malcolm December 15, 2011 at 8:29 am

I am sure email marketing can make plenty of cash, but it’s never worked on me. I can never remember paying attention or reading a single ‘offer’ from a retailer I’d previously purchased from. Straight to the trash can.

Reply

Josh Garcia January 8, 2012 at 10:10 pm

Hi Malcolm,

When you have a build trust and a relationship from your email list. It pays over and over again.

Happy New Years!
Josh

Reply

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